The campaign launched by Aircel to save tiger is awesome…mind blowing is the word. Creative, media span, spends, everything…it is such a powerful campaign that does not miss anyone’s eye…be it TV, print, billboards, online, social networking site…it is just about everywhere and the number 1411 is printed on our minds.
But as a human and citizen of India I have one basic question…
what do I or people around me gain by saving tigers?
Does it help my country to remove poverty, does it fetch at least 1 proper meal to a person who otherwise would not have got it, does it ensure no water scarcity in future…wait before you jump to conclusions on me talking some NGO’s language let me clarify…I am talking as an Indian and have no agenda here to drive women rights, or population control etc…I honestly have this question.
why such a POWERFUL campaign is never launched on "save water", pollution, drugs, smoking ...well....why talk of big things ???
Lets start with basics…- respect parents, respect fellow human, do not swear, be punctual, don't jump traffic lights…there are so many basic simple causes that can have high impact in our day to day life…
I am impressed and bowled over by the campaign, it has caught every ones eye...all those who may never have seen a tiger...but are asked to save one...I am amazed by the media channels used to spread this message....it has reached all the classes and cities....but I feel sad that this message that has reached all - has nothing to offer to them or to their fellow humans.
