does ass licking take you places?

this friend of mine does not belive in licking bosses ass, he is kind of an introvert, talks when needed, does his work (dedicatedly) and comes back home. does not believe in messing around with people, basically minds his own business.

i keep telling him to improve on his social skills, but he is the way he is. it will take a total personality change for him to go mingle with people without purpose..he is just not manufactured that way.

he and another dude in is work had joined together (one of the top 5 companies world wide).my friend is a well polished, sophisicated one, and the other one is kind of a mess (i have met him so can say so), so he surely will not have problem licking any ass and may be what ever else is required to be licked.

my friend had been working his butt off (he is working on a very complex project), and cracked a some cool stuff (silently), and the other dude though worked on some simple projects(this is known in the team that his projects are no rocket science), talks a lot about the work he does....

today some bigshot had come from US and gave an award to this other dude saying he has come up the pace quickly, while this friend of mine kept breaking his head with the complexities

is this fair? i keep telling him that it need not be ass licking but be vocal and talk about the stuff you .

gone are the days when your seniors would look at the silent hardworking guy and acknowledge his contribution. it is all about how well you can package the work you have done to the management and take the credit for all what u have done (also for what you have not done... )if u have done a simple task such as switching on ignition of a car, portray it as the engine was dead and you did the overhauling and made it work....uff it sucks...

i am really feeling bad my friend and hope he changes a bit, be more vocal about his work, no i do not mean exaggerate, but just talk about what he has done...more than that i hope that the managers and management changes the way they look and think, and finds out the way to identify some genuine guys around....